Privacy and Cookies Policy


This is the privacy and cookies policy for www.davidsbridal.co.uk ("Site"). The Site is operated by David's Bridal UK Limited ("David's Bridal", "we", "us", or "our"). We are committed to maintaining your confidence and trust. We have adopted the following privacy and cookies policy to explain our practices relating to the information we collect, and the information you provide to us, through your completion of a registration or other form in one of our retail stores and when you visit and use the Site.

For the purposes of the Data Protection Act 1998, we are the data controller.

This privacy and cookies policy answers the following questions, which we believe are the questions you are most likely to have about our handling of your personal information. This privacy and cookies policy also contains information you need to know about cookies:

A.  What information does David's Bridal collect?
B.  How does David's Bridal use the information it collects?
C.  Will David's Bridal disclose my personal information?
D.  How can I review and revise my personal information?
E.  How can I opt-out of receiving advertising communications from David's Bridal and others?
F.  How does David's Bridal protect my personal information?
G.  Is there anything else I should know about Internet privacy?
H.  Cookies and similar technology.


Important Notice on the Storage of Your Data:


Information that you submit via the Site is sent to and stored on secure servers located in the United States of America and may be transferred by us to our other offices and/or to the third parties (including our Group Companies, Service Providers and other third parties referred to in section C of this policy), who may be situated in the United States of America or elsewhere outside the European Economic Area (EEA) and may be processed by staff operating outside the EEA. The US and other non-EEA countries do not have similar data protection laws to the EEA, and you should be aware in particular that the law and practice in the United States in respect of law enforcement authority access to data is significantly different from Europe. Where we transfer your information we will take all reasonable steps to ensure that your privacy rights continue to be protected consistent with our obligations under local law. By submitting information via the Site, you agree to this storing, processing and/or transfer.

We review this policy regularly, and make changes in connection with its review. Please check this privacy and cookies policy periodically for changes. Your submission of a registration form or your continued use of the Site following the posting of changes to this privacy and cookies policy means that you have accepted those changes.


Personal Information


For the purposes of this privacy and cookies policy, "personal information" means information that can be linked to a specific individual, such as name, postal address, mobile and landline telephone numbers, e-mail address, and credit card number. Personal information also includes, for the purposes of this privacy and cookies policy, demographic information (e.g., identity of bride or groom, date and location of the wedding, and other biographical and demographic information), location information (e.g., post code), and other information about a specific individual, once it is associated with personal information. However, personal information does NOT include information that we collect but cannot be used to identify you.



A.  What information does David's Bridal collect?

Information You Give Us: David's Bridal collects information that you provide to us online, through completion of registration and other forms in our retail stores, or through other means.

For example: If you join our registry or request an appointment through the Site, we will collect your first and last name, postal address, e-mail address and telephone number, specific bridal party and wedding information, and other preferences and demographic information you provide.

If you make a purchase through the Site (when online ordering is available), we will ask you to register with us, and we will also ask you for your credit card number, a shipping address and a telephone number for that shipping address, and for any additional information that may be required to personalise the product you purchase. Please refer to the privacy policies for David's Bridal e-commerce site for more information.

If you contact our customer service, we will ask you for your name, postal address, e-mail address, telephone number, order number and such other information as you wish to submit to us to allow us to assist you.

If you submit a wedding, prom or special occasion story through the Site, we will ask you for your e-mail address, the names of the bride and groom or the subject of the story, the date and location of the wedding, prom or celebration of the special occasion, and such other information as you may include in the story and photos that you submit to us.

If you use the wedding planning section of the Site, we will also ask you to provide us with your post code or city and county, if applicable.

If you enter our "gown giveaway", "tuxedo giveaway", "prom dress giveaway" or other contests and sweepstakes, complete our surveys, or voluntarily participate in other promotions offered by us or third parties through the Site (collectively, "Contests") we will ask you to provide personal information, such as your first and last name, postal address, e-mail address and telephone number.

If you send us a text message, we will collect the mobile phone number you use to send us a text message, the content of the message, and we will log the wireless telecommunications service provider associated with the number and the date and time of the message.

If you register to use any part of the Site that requires registration, we will collect your first and last name, postal address, e-mail address and telephone number, specific bridal party and wedding information, and other preferences and demographic information you provide. Please note that registration is required to browse our online catalogs, make a purchase, post a product review, submit a story, or use certain other features of the Site, such as the "My Favorites", "MyEvent" and "Dress Your Wedding" features.

Social Networks: If you are a member of Facebook or another social network or service, and you use functionality available through the Site or otherwise authorize us to associate your Site account with that network or service, both we and the network or service will gather information about your behaviour on the Site, and may associate that information with personal information we and the network or service already have about you.

Public Conduct: If you engage in behavior on the Site that is intended to be viewed by other users (collectively, "Public Conduct"), such as participating in forums, message boards and chat rooms; using your Facebook page, Twitter® account or other functionality available through the Site to share product preferences, comment on products and other content; creating a MyEvent page, or posting stories about your wedding, prom or other special occasion to the Site, we and others may collect information about you as a result of your Public Conduct, and all such information will be publicly available to anyone visiting or using the Site.

Automatic Gathering of Information: We and other companies and individuals we select to provide us with goods and services (each, a "Service Provider") collect non-identifying information about your visit to or use of the Site, your web browsing movements across the Internet (not just on the Site), and your interaction with our advertisements on the Site and elsewhere. For example, we may keep track of how many of our advertisements you saw before visiting the Site, how you were directed to the Site, how you navigate around the Site, which products you browse, as well as your purchasing activities through the Site.

To do this, we and our Service Providers use technology (e.g., cookies, action tags, web beacons, and GIF tags), placed at various sections within the Site and in our advertisements delivered by e-mail or served during your web browsing session. Some of this technology may be disabled by changing your web browser settings. Please consult the documentation for your web browser on how to manage the information gathering and storage aspects of this technology on your computer.

If you access the Site on your mobile device, we and our Service Providers may also use various technology (e.g., anonymous identifiers, flash cookies, HTML5 software, local storage, and mini-databases) to track your Web browsing movements at the Site and across the Internet, and may store such information on your mobile device. Many mobile devices have this technology pre-loaded or incorporated in the Web browser, or the technology may be included in the mobile application you download and use on your device. Please consult your device documentation on how to manage the information gathering and storage aspects of this technology. We and our Service Providers do not collect any personal information through the use of this technology.

If you choose to reject all cookies, anonymous identifiers or similar technology, you may be unable to use much of the functionality of the Site.

For more information about the use of cookies on the Site, please see the cookies section below.

Information from Other Sources: We may also collect information (including personal information) about you from our Service Providers and other third parties and add it to the personal information we maintain.


B.  How does David's Bridal use the information it collects?

Request Fulfillment: We use your personal information to confirm, fulfill and ship your orders, to set up appointments that you request, to confirm your entry in our Contests, and to otherwise respond to your requests. We may also use your personal information to contact you if we want to communicate with you about your order, appointment or other request.

Promotional Messages: We may also use your personal information to: send you newsletters, information about special events, e-mail offers, and other savings opportunities; to notify you of changes to the Site; to provide you with up-to-date information on the newest David's Bridal products and services that may be of interest to you, provided that you have indicated you do not object to being contacted for these purposes; we will also, with your consent, contact the other members of the wedding party (e.g. the groom, bride etc) where you give us their details. Please ensure the groom and anyone else whose details you send us is happy to be contacted in this way. to handle billing disputes with you; and to tailor our online offerings and advertisements to your preferences.

We may also use non-identifying information about your visits to the Site and other websites in order to: provide you with special offers about goods and services of interest to you (provided that you have indicated you do not object to being contacted for these purposes); make sure you are not shown the same content repeatedly on the Site; deliver information that is specific to your interests; and to save your password so you don't have to re-enter it each time you visit the Site.

You can tell us not to contact you or tell us you do not wish us to continue to use your information in this way by contacting us using the contact details at the end of this privacy and cookies policy.

Rewards Programs and Advertisements: We may also participate in rewards programs with other business organisations where our customers who are also members of these programs receive a reward from the other businesses for their purchases from David's Bridal. We also place advertisements for our products on other websites that include a link enabling visitors to click on the link to be taken to the Site and purchase the products featured in the advertisement. In these situations, we share your personal information about your purchases with the other member organisations or websites under the contracts these entities have with us.

Optional Features: If you choose to participate in certain other features or functions available through the Site, such as customer service, product reviews, wish-lists, and special occasion stories or other Public Conduct, we will use your personal information to administer and operate those features and functions. We may also aggregate information we gather from your Public Conduct with other information we collect from your use of the Site.

Other Business Purposes: We may also use personal information, non-identifying information, and aggregated information about our customers' access and navigation of the Site and their browsing and purchasing activities that we and our Service Providers obtain from our use of technology, to improve the Site, and for other business purposes, such as marketing, advertising and research, provided you have indicated that you do not object to being contacted for these purposes.


C.  Will David's Bridal disclose my personal information?


Group Companies:

We will share your information with David's Bridal, Inc and other members of our group of companies who may also use your information for the purposes set out in, and subject to, this privacy and cookies policy. David's Bridal, Inc and our servers, are located in the United States. Please note:

Retail Stores: Our retail stores share with us the personal information they collect from your completion of a registration or other form, and we combine it with the information we collect from you through the Site, so that the Site will be able to provide you with relevant information regarding special events and offers provided you have indicated that you do not object to being contacted for these purposes. We share the personal information we collect from you through your use of the Site with our retail stores so that they can provide you with relevant information regarding special events and offers provided you have indicated that you do not object to being contacted for these purposes.

Service Providers: We engage Service Providers from time to time to perform business functions on our behalf, such as fulfilling orders, delivering packages, sending postal mail and e-mail, maintaining customer lists, analyzing data, providing marketing assistance, processing payments, and providing customer service. We furnish personal information to our Service Providers as required to perform these business functions on our behalf. Our Service Providers will only use your personal information to the extent necessary to perform their functions.

We also engage advertising agencies and other Service Providers and share non-identifying information and aggregated information with them for purposes of analysis and improvement of the Site. In addition, we have carefully selected certain Service Providers to provide us with digital analytics and marketing optimization services. These Service Providers use technology, such as cookies and anonymous identifiers, to collect information on our behalf that will educate us on such things as search engine referral, how you navigate around the Site, unique visitor identification, and product browsing and purchasing information. These Service Providers are not permitted to collect credit card, username or password information. These Service Providers analyze the information collected on our behalf and return it to us through a secure web connection for our use in understanding your use of the Site and how to better serve you. These Service Providers are contractually prohibited from using our information for any other purpose and are required to maintain all information collected and their analyses in strictest confidence. You may choose to continue to benefit from the improved experience with the Site that such analyses provide to you, but maintain your anonymity. You may also choose to deactivate the ability of these Service Providers to analyze your browsing and purchasing behavior at the Site by setting your web browser to reject cookies and other technology - for more information see the cookies section below.

Third Parties: David's Bridal may share your personal information with others for direct marketing purposes. David's Bridal may also choose to share your personal information to other third parties for direct marketing purposes (i.e., offering goods and services that we believe would be attractive to our customers). We require all third parties with whom we share information (including personal information) that we collect to handle that information in accordance with this privacy and cookies policy. However, these third parties may also have additional or different privacy practices that you may find on their respective websites. You may also go to their websites to find out more about technology they use to collect information while providing us with services.

We also may share non-identifying and aggregate information with third parties that advertise at or through the Site. For example, we may tell an advertiser that X-number of individuals visited a certain area of the Site, or that Y-number of women who filled out our registration form are from London, but we will not disclose anything that could be used to identify those individuals.

Optional Features: If you use optional features or functions available through the Site to engage in Public Conduct, any personal information that you post or submit becomes public information and you should exercise caution when posting or submitting such Public Content and avoid disclosing personal information if possible. Any personal information you do disclose may also be collected and used by other users of these features to send you marketing messages and for other purposes. In addition, we may forward the information you provide as a part of Public Conduct to other websites as a part of an RSS feed, API, or other format. We are not responsible for editing or removing any personal information that you post or submit as a result of your Public Conduct. Additionally, we share personal information about you when you voluntarily use certain optional features of the Site. For example, if you include personal information in a product review that you submit, the content of that review will be posted on the Site and may be distributed and posted to other websites. If you are a member of a third party rewards program, we will share personal information concerning your purchases through the Site with that organisation - see above for more information on this. If you participate in a Contest, we will share the personal information you submit with our Service Providers assisting us in the administration of the Contest, who will only use your information to the extent necessary to perform their functions in respect of the Contest.

Law Enforcement: From time to time, we may be required to disclose your personal information in response to a court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to share information with law enforcement agencies concerning any activities that we, in good faith, believe to be unlawful. We also may share certain personal information when we believe that such sharing is reasonably necessary to protect the rights, property, and safety of others and ourselves.

Business Transfers: We may also share personal information with third parties in relation to planned or potential corporate sales, mergers, reorganizations, consolidations, dissolutions, bankruptcies or similar events. As a part of any such transaction, we will treat your personal information as an asset and transfer it to the purchaser.


D.  How can I review and revise my personal information?

Our customer service representatives are ready to assist you in checking or changing your personal profile. You may reach to our customer service representatives by sending an e-mail to us at customerservice@davidsbridal.co.uk.

Please note that you may not access or change non-identifying information that we collect from visitors to the Site through use of technology or otherwise.


E.  How can I opt-out of receiving advertising communications from David's Bridal and others?

You may request that we remove you from our telephone marketing list and refrain from sharing your telephone number with third parties by logging into your account on the Site and updating your preferences concerning advertising communications from us and third parties. You may also make such a request by sending us an e-mail addressed to customerservice@davidsbridal.co.uk. Please reference Telephone List Removal in your subject line and include your telephone numbers in the body of your email. You may also write to us at The Street, Westfield Stratford City, Montfichet Road, London E20 1EN; Attn: Privacy Officer.

You may request that we remove you from our postal mailing list and refrain from sharing your postal address with third parties by logging into your account on the Site and updating your preferences concerning advertising communications from us and third parties. You may also make such a request by sending us an e-mail addressed to customerservice@davidsbridal.co.uk. Please reference Postal Mailing List Removal in your subject line and include your postal mailing address in the body of your email. You may also write to us at The Street, Westfield Stratford City, Montfichet Road, London E20 1EN, Attn: Privacy Officer.

If you would prefer not to receive our e-mail offers, please click on the "unsubscribe" link or follow the instructions in our e-mail message, or log into your account on the Site and update your preferences concerning advertising communications from us and third parties. You may also make such a request by sending us an e-mail addressed to customerservice@davidsbridal.co.uk. Please reference E-mail List Removal in your subject line and include your email address in the body of the email. You may also write to us The Street, Westfield Stratford City, Montfichet Road, London E20 1EN, Attn: Privacy Officer.

It may take David's Bridal up to thirty (30) business days to reflect your preferences in our databases, and we will promptly communicate your preferences concerning advertising communications to the third parties with whom we have business relationships. However, if these third parties have personal information directly from you or from a source other than David's Bridal, you will have to opt-out from receiving their advertising communications by contacting them directly.

From time to time, we may also use your personal information to send important notices, such as notifications about your account on the Site, changes to our terms of use, this privacy and cookies policy, or other policies or agreements relevant to you, or regarding transactions or services you have specifically requested. Because this information is important to your interaction with us, you may not opt-out of receiving these communications.


F.  How does David's Bridal protect my personal information?

We take precautions to protect the personal information we collect. We have implemented commercially reasonable physical, technological, and administrative procedures to safeguard and secure the personal information we collect.

When you make a purchase through the Site, we offer the use of a secure server. We also use Secure Socket Layer ("SSL") technology to encrypt your order information when you send it to us; however, your web browser must support the use of SSL technology. To learn more about SSL, please follow this link to http://www.ssl.com. In addition, we use other means, such as firewalls, to safeguard the confidentiality of this information. However, no method of transmission or electronic storage provides certainty of security. Therefore, we cannot guarantee the absolute security of the information that we collect. 


G.  Is there anything else I should know about Internet privacy?

A note concerning Third Party Web sites: The Site may contain links to websites operated by third parties, including websites operated by our advertisers, Service Providers, and other business associates of David's Bridal. When you click on one of these links, you will visit the websites operated by these third parties. Any information that you submit at these third party websites are submitted by you directly to these third parties, and all such information will be governed by their privacy policies and procedures, not ours. The privacy policies of other websites will vary, and some may have no stated privacy and cookies policy. We are not responsible for the privacy policies or procedures of third party websites.



A special note concerning children's privacy: The safety of children is very important to us. We are committed to protecting children's privacy on the Internet. We do not knowingly collect personal information from children under the age of 13. If a child has provided us with personal information through the Site or otherwise, we ask that a parent or guardian send us an e-mail at customerservice@davidsbridal.co.uk, or write to us at The Street, Westfield Stratford City, Montfichet Road, London E20 1EN, Attn: Privacy Officer, and we will delete the information about the child from our files. Please refer to Children's Privacy in your subject line.


H.  Cookies and similar technology

When you interact with the Site, we try to make that experience simple and meaningful. When you visit our Site our web server sends a cookie to your computer. Cookies are small pieces of information which are issued to your computer when you visit a website and which store and sometimes track information about your use of that website. A number of cookies we use last only for the duration of your web session and expire when you close your browser. Other cookies are used to remember you when you return to the Site and will last for longer.

We use cookies to remember that you have visited us before; this means we can identify the number of unique visitors we receive. This allows us to make sure we have enough capacity for the number of users that we get.

The cookies used by our website are set by us. 

Most web browsers automatically accept cookies but, if you prefer, you can change your browser to prevent that or to notify you each time a cookie is set. You can also learn more about cookies by visiting www.allaboutcookies.org which includes additional useful information on cookies and how to block cookies using different types of browser. Please note however, that by blocking or deleting cookies used on the Site you may not be able to take full advantage of the Site if you do so. 

The Site uses the following cookies:

COOKIE NAME PURPOSE DURATION
Application Server Session Management This cookie allows the infrastructure to route the user to the same application server in the cluster that they hit on at the start of their session. We have no direct access to this cookie and cannot use it for anything, only the server itself can access the cookie. Session
Coremetrics Analytics This cookie links a user's session to our analytic engine and denotes the difference between an anonymous user and a logged in user. No personal data is ever captured with this cookie. 60 days
Doubleclick A 3rd party cookie used to link a user's arrival methodology to the site and their performance once on the site. No personal data is ever captured with this cookie. 60 days

A note concerning changes to our privacy and cookies policy:

By using the Site, you consent to our collection, use, and disclosure of your personal information you provide in accordance with this privacy and cookies policy. If we decide to change our privacy and cookies policy, we will post those changes on the Site so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it. Privacy and cookies policy changes will apply to the information collected from the date we post our revised privacy and cookies policy, as well as to existing information we hold.

This privacy and cookies policy was last updated on May 6, 2016.


Your Rights:


You have a legal right under the Data Protection Act 1998 to a copy of all the personal information about you held by us. On request, we will provide you with a copy of this information subject to a fee not exceeding £10. You also have a right to correct any errors in that information.


How to contact us:


If you have other questions, concerns or would like to request prior versions of our privacy and cookies policy, please write to us at: The Street, Westfield Stratford City, Montfichet Road, London E20 1EN.

If any proposed change is unacceptable to you, you may request that we remove your personal information from our records by sending us an e-mail at customerservice@davidsbridal.co.uk or write to us at: The Street, Westfield Stratford City, Montfichet Road, London E20 1EN. However you may not be able use all areas of the Site or take advantage of our full range of products and services if we do so remove your personal information from our records.

© 2016 David's Bridal UK Limited. All Rights Reserved.